How Did Riley Smith Group Sell 428 Sevilla Avenue in Coral Gables at Just the Right Time?

The Vision Behind the Sale

Selling a home in Coral Gables is often about more than price—it’s about timing, precision, and understanding your market. That was especially true for 428 Sevilla Avenue, where the seller needed a tailored solution: remain in the home until her daughter completed the school year, but also ensure a closing before fall. These overlapping timelines required more than a standard listing approach. They called for a strategy built on market intuition, patience, and experience—a hallmark of the Riley Smith Group.

Bringing the Property to Life

Before 428 Sevilla hit the open market, we launched it as a Compass Private Exclusive. This off-market phase allowed us to quietly introduce the home to our network of top-producing agents and well-qualified buyers. It gave us a chance to gauge buyer interest and fine-tune our positioning without the pressure of days accumulating on market.

During this time, our team collaborated closely to prepare the home for its full debut. We tapped into our trusted network of real estate creatives—professional photographers, videographers, and home stylists—to capture the home’s best angles. Every detail, from natural lighting to architectural charm, was framed to tell the home’s story.

Our Marketing Strategy

Once the property was fully launched, we rolled out an aggressive, multi-platform campaign to capture the attention of buyers looking for luxury homes in Coral Gables:

• Cinematic property video to showcase the home’s character and lifestyle appeal
• Professional photography that highlighted space, flow, and natural light
• Open houses strategically timed for maximum exposure
• Broker’s open events to connect with top Coral Gables real estate agents
• Digital and social campaigns targeted to local and out-of-town buyers

By combining traditional exposure with Compass technology and a strong visual identity, we built momentum early and sustained buyer interest week after week.

Finding the Right Buyer

A key component of selling a home in Coral Gables is knowing when to adapt. After monitoring buyer feedback and keeping a pulse on the local market, we re-evaluated our pricing and presentation to ensure continued competitiveness. It wasn’t just about traffic; it was about finding the family that would see themselves living at 428 Sevilla.

That family soon emerged—one who saw the property as more than a house, but a long-term home. With thoughtful negotiation, we were able to meet the seller’s timing needs and ensure the buyer felt confident about their purchase. Throughout the process, Riley Smith Group stayed focused on facilitating a smooth, win-win transaction.

The Results

Thanks to a carefully crafted strategy and the trust of a cooperative seller, 428 Sevilla Avenue successfully closed within the seller’s ideal window. We delivered on both key goals:

• Maintained occupancy for the school year
• Closed before the fall deadline

Even with a competitive Coral Gables real estate market, our ability to pivot, market creatively, and guide the negotiation made all the difference.

Why Sellers Choose Riley Smith Group

When you’re thinking about selling a home in Coral Gables, you need more than a sign in the yard. You need:

• A real-time understanding of buyer behavior
• Access to qualified off-market and public buyers
• Flexible marketing that adjusts with market signals
• Negotiation expertise that protects your timing and value goals

With over $2 billion in career sales and 2,900+ Miami homes sold, Riley Smith Group is one of South Florida’s most trusted names in real estate. Led by Coconut Grove native Riley Smith, the team’s local expertise and collaborative marketing approach set the benchmark for success throughout Miami-Dade County.

Thinking About Selling Your Coral Gables Home?

Contact the Riley Smith Group the trusted experts in Coral Gables real estate.