How Did Riley Smith Group Sell This Renovated Kendall Home for Top Dollar?

Selling a home in Kendall isn’t just about putting up a listing it’s about timing, presentation, and precise execution. At the Riley Smith Group, we understand what today’s buyers want and how to deliver maximum returns for our clients. That’s exactly what happened with the recent sale of 13005 SW 112 Court, where Rebeca Cruz helped her investor client turn a well-prepped property into a quick and profitable sale.

With over $2 billion in career sales and 2,900+ Miami homes sold, Riley Smith Group is one of South Florida’s most trusted names in real estate. Led by Coconut Grove native Riley Smith, the team’s local expertise and collaborative marketing approach set the benchmark for success throughout Miami-Dade County.

The Vision Behind the Sale

When Rebeca Cruz first connected with her investor client, they weren’t strangers to real estate—but they were new to working together. The client had purchased the home off-market through another agent. However, when it came time to list and sell, he turned to Becky for her proven ability to get top dollar.

This was more than just a transaction. It was a calculated partnership to maximize ROI and position the property to shine in the competitive Kendall market.

Bringing the Property to Life

The property at 13005 SW 112 Court had already undergone a full renovation, but Rebeca knew it needed that final polish to emotionally connect with buyers. That’s where Elite Stagers came in.

Together, they walked the property, evaluating layout, flow, and lighting. Then the staging team transformed the space to highlight its best features—making every room feel brighter, larger, and more inviting.

With neutral tones, modern furnishings, and curated details, the home looked and felt turnkey. It was ready not just to be shown, but to be desired.

Our Marketing Strategy

Once the property was staged to perfection, it was time to get the word out. Rebeca took a multi-channel, hyper-local approach designed to create buzz and drive serious foot traffic.

Key Tactics Included:

• Cinematic video tour to showcase flow and finishes
• Mega open house event that welcomed neighbors and agents alike
• Geo-targeted digital ads to reach Miami-Dade and out-of-state buyers
• Neighborhood outreach through door knocking and direct conversations
• Personal outreach to Kendall real estate agents and past clients

The goal: maximize exposure, create urgency, and make sure every serious buyer in the market had this home on their radar.

Finding the Right Buyer

All the effort paid off. After strategic pricing and massive visibility, the home caught the attention of a lovely couple from California looking for a turnkey, renovated home in Miami.

They were cash buyers—motivated, qualified, and excited to make the move. The deal moved swiftly from contract to close, with everyone walking away thrilled.

And perhaps best of all? The neighbors were happy too. This strong sale raised neighborhood comps, which helps other homeowners looking to sell in the future.

The Results

• Fully renovated home sold after maximum exposure
• Cash offer secured from qualified out-of-state buyers
• Strong ROI delivered for investor seller
• Positive neighborhood impact, increasing nearby property values

This was a textbook win-win: an investor earning a premium return and a buyer stepping into a move-in-ready home.

Why Sellers Choose Riley Smith Group

For sellers in Kendall and across Miami-Dade, choosing the right Realtor is critical. Riley Smith Group brings:

• Deep knowledge of Kendall real estate trends
• Sharp staging and prep strategies
• Strategic pricing for maximum exposure
• Concierge-level service from start to close
• Targeted marketing that goes beyond the MLS

Whether you’re an investor or a homeowner, we tailor the process to fit your goals and exceed your expectations.

Thinking About Selling Your Home in Kendall?

The Kendall market is active, but smart strategy still wins. If you’re planning to sell, partner with a team that knows how to position your home, attract the right buyers, and negotiate the best possible outcome.

Contact Riley Smith Group — the trusted experts in Kendall real estate.