How Did The Riley Smith Group Sell a Home in Palmetto Bay When the Market Turns?

When the market shifts and uncertainty is high, selling a home in Palmetto Bay requires more than just a sign in the yard. It takes strategy, resilience, and a Realtor who knows how to adapt. That’s exactly how Riley Smith Group guided the successful sale of 17243 SW 87th Avenue.

This sale wasn’t just about finding a buyer. It was about positioning the home to overcome timing challenges, market shifts, and a canceled contract and still secure the best possible outcome for our client.

The Vision Behind the Sale

Our relationship with the seller began when his wife spotted our Palmetto Bay listing video on Instagram. Impressed by the quality of our marketing, they reached out despite already being listed with another agent. Their frustration was growing: no showings, poor turnout at open houses, and a listing that felt stagnant.

After an honest conversation, we recommended a refreshed approach: strategic pricing, professional staging, and a full-scope marketing launch designed to make the property stand out. The sellers were on board.

Bringing the Property to Life

The home at 17243 SW 87th Avenue had strong bones and appeal but it wasn’t showing at its full potential. Our first step was staging the home to help buyers visualize how the space could live. This wasn’t just about furniture. It was about showcasing lifestyle.

With the help of our trusted staging partner, we transformed the interiors to feel light, open, and welcoming. Every room was dialed in to highlight flow, functionality, and family-friendly design—elements that matter deeply to Palmetto Bay buyers.

Our Marketing Strategy

We executed a high-touch marketing plan with a strong digital and local reach:

• Professional Photography & Drone Footage to highlight the property’s curb appeal and spacious lot
• Cinematic Video Tour designed for social platforms and Compass.com
• Instagram and Facebook Campaigns targeting both local and out-of-town buyers
• Email Blasts and Compass Network Syndication to maximize agent-to-agent exposure
• Open Houses and Private Showings organized to create momentum and buyer urgency

The initial response was strong. Showings increased, interest spiked, and we went under contract.

When the Unexpected Happens: Staying the Course

Just one week before closing, the buyer canceled. A deal falling apart so close to the finish line can be a gut punch. But with the sellers back in England and the market shifting fast, our role became even more critical.

During this period, interest rates rose. National headlines were painting a bleak picture of the real estate market. Presidential transitions added more uncertainty.

We didn’t flinch. We re-launched the listing with renewed energy, adjusted pricing strategically to reignite buyer interest, and kept the sellers updated every step of the way.

Managing a vacant property from abroad comes with its own set of challenges, but our team stepped in to handle everything on the ground—from lawn care to weekly checks—ensuring the home was always showing-ready.

Finding the Right Buyer

Persistence paid off. Our digital re-launch, combined with market-sensitive pricing and continued showings, attracted serious new prospects. Ultimately, we found the perfect buyers who appreciated the value of the home and the neighborhood.

They were ready to act, well-qualified, and motivated. Negotiations were swift and collaborative. From contract to close, our goal was simple: deliver a smooth experience for both parties.

The Results

Despite a shifting market, rising rates, and a derailed first deal, we successfully closed the sale of 17243 SW 87th Avenue. The final outcome reflected more than just the home’s value—it reflected the power of expert marketing, proactive communication, and steady guidance through uncertain times.

Why Sellers Choose Riley Smith Group

Selling a home in Palmetto Bay isn’t about luck. It’s about:

• Knowing how to price and position for this unique market
• Leveraging proven marketing that works across platforms and buyer profiles
• Delivering concierge-level service, even for international clients
• Staying calm and strategic when the market gets tough

With over $2 billion in career sales and 2,900+ Miami homes sold, Riley Smith Group is one of South Florida’s most trusted names in real estate. Led by Coconut Grove native Riley Smith, the team’s local expertise and collaborative marketing approach set the benchmark for success throughout Miami-Dade County.

Thinking About Selling Your Home in Palmetto Bay?

Contact Riley Smith Group the trusted experts in Palmetto Bay real estate. Whether you’re local or overseas, we provide the insight, marketing, and guidance you need to sell confidently in any market.