How Did We Sell 3220 Calusa Street in Coconut Grove for $3M? Here’s the Full Story

The Vision Behind the Sale

Selling a luxury home in Coconut Grove isn’t just about listing the property—it’s about positioning it with purpose. 3220 Calusa Street was a special listing: a single-level modern oasis tucked behind a gated entrance in one of North Grove’s most private cul-de-sacs. With over 3,200 square feet of refined interiors, soaring vaulted ceilings, Italian finishes, and a separate guest casita, it had everything a discerning buyer could want.

But to unlock its full value, the property needed more than great features. It needed the right strategy, marketing, and momentum. That’s where the Riley Smith Group came in.

Bringing the Property to Life

The home’s floor-to-ceiling glass doors created seamless indoor-outdoor living, opening to a newly renovated pool and patio area perfect for entertaining. Inside, every inch was thoughtfully designed, from the chef’s kitchen with Wolf and Sub-Zero appliances to the 180-bottle wine cooler and custom built-ins.

Staging played a critical role. We collaborated with top-tier staging partners to enhance the home’s flow and elevate its already sophisticated feel. Combined with rich hardwood floors, white iceberg marble, and designer lighting, the home was showcased in its best light—both literally and figuratively.

Our Marketing Strategy

With a price point near $3 million, our approach focused on both hyper-local exposure and reaching luxury buyers beyond the Grove. We launched a full Compass marketing suite, including:

• High-end photography and cinematic video tours
• Aerial drone footage highlighting the quiet cul-de-sac and proximity to Biscayne Bay
• Targeted social media campaigns and email blasts to our private buyer network
• Custom property brochures and direct mail to qualified buyers

Initial interest was strong. Within the first two weeks, we had multiple competing offers and went under contract in just 20 days—a testament to the power of strategic pricing and precise positioning.

Finding the Right Buyer

When the initial deal unexpectedly fell through, many agents would have seen that as a setback. We saw it as an opportunity.

We immediately reactivated our marketing, hosted over 30 private showings, and implemented three strategic price improvements to maintain momentum. Our goal was clear: keep the listing active in buyers’ minds while protecting the seller’s value.

Eventually, the right buyer emerged—a respected local institution looking for a long-term property with purpose. The sellers were thrilled to see their home stay in the community and contribute to something meaningful.

The Results

• Sold for $3,000,000
• Closed within 38 days on market
• Over 30 private showings conducted
• Multiple offers generated in first two weeks
• Final buyer: a local institution, aligned with the property’s long-term potential

This sale was a reminder that persistence pays off. Through creative strategy, relentless follow-up, and deep local knowledge, we turned a challenging moment into a success story.

Why Sellers Choose Riley Smith Group

With over $2 billion in career sales and more than 2,900 homes sold, the Riley Smith Group is one of the most trusted names in Miami real estate. Led by Coconut Grove native Riley Smith, our team brings unmatched expertise, a collaborative approach, and the marketing power of Compass Real Estate to every listing.

When you work with us, you get:

• Deep market insight on Coconut Grove and greater Miami
• Custom pricing strategies built from block-level comps
• Elevated marketing with best-in-class production
• White-glove service from pre-listing through closing

Thinking About Selling Your Home in Coconut Grove?

Whether you’re planning to sell tomorrow or just beginning to explore your options, the right strategy can make all the difference.